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Push and Pantone® Unveil Smorange™: A Custom Hue for Smalls

At Smalls Sliders, innovation isn’t just a concept; it’s woven into every aspect of their business, from their unique modular layout to their vibrant new brand color. The Atlanta-based quick-service restaurant, known for its groundbreaking approach in the burger industry, has teamed up with the Pantone Color Institute and creative agency Push to introduce a dynamic new shade: “Smorange™.”

This new color is more than just a visual delight; it’s a statement. “Smorange is a vibrant tribute to the spirit of our innovative brand that’s shaking up the big burger industry,” says the company. The journey to creating this custom color began with an existing Pantone shade, which was meticulously adjusted for density to achieve a brighter, more distinct variation.

Maria Rivera, CEO of Smalls Sliders, emphasizes the significance of this collaborative effort: “Crafting Smorange in partnership with the Pantone Color Institute and Push was a pivotal moment in our journey as we navigate our trajectory of explosive growth. Smorange isn’t just our color. It’s our energy, attitude, and essence—bright, vibrant, and a little in your face.”

In 2019, Smalls Sliders opened its first Smorange-colored “can,” a term they affectionately use for their modular shipping container model. The concept was launched by Brandon Landry, creator of Walk-On’s Sports Bistreaux, in Baton Rouge, LA. The focused menu features cheeseburger sliders, waffle fries, shakes, and fountain drinks, all served from a compact space that covers about 800 square feet.

The color’s introduction marks an important chapter in the brand’s story, reflecting its commitment to creativity and its bold, forward-thinking ethos. The Pantone Color Institute, headquartered in Carlstadt, NJ, along with the strategic insight of Push, worked closely with Smalls Sliders to achieve a color that perfectly captures the essence of the brand. Their role in standardizing and consulting for colors helps ensure that “Smorange” will be recognized and remembered as a signature of the Smalls Slider brand.

To read more about how Smalls Sliders is innovating within the fast-food industry and their exciting partnership with Pantone and Push, click here:

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