Category: Digital Media

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Retail Marketing Communications Digital Media Advice

3 Ways Integrated Media Can Increase Retail Visits

Increase Retail Visits

In today’s rapidly evolving marketing landscape, a successful campaign requires a strategic and integrated approach to media planning. Integrated media planning involves carefully considering various media platforms to reach your target audience effectively. By crafting a cohesive and consistent brand experience across multiple channels, you can maximize your reach and drive tangible results. This blog post will dive into the power of integrated media planning, debunk the misconception of a digital-only approach and highlight the benefits of digital retail media for growing brands.

According to Hubspot, an integrated media plan revolves around answering critical questions about your target audience and determining which mediums will best reach them. Whether it’s Instagram and Twitter to engage millennials or a combination of radio and Facebook to connect with Gen X, an integrated approach ensures that your ads are consistent and coherent across different channels. The goal is to present a unified campaign to audiences, regardless of where they come across your brand.

While digital marketing holds significant importance, it’s essential to recognize that driving reach in the retail sector necessitates the strategic interplay of various tactics, as emphasized by Blue Onion Media. This means leveraging traditional methods that may have been considered “dead” alongside emerging options. The key is to find the right mix that aligns with your target audience and campaign objectives.

For growing brands, digital retail media presents immense opportunities, particularly in leveraging the online presence of larger retailers, as noted by Tinuiti. By strategically placing targeted ads, brands can tap into the existing visibility of established online marketplaces and connect with highly relevant consumers who are actively seeking products to purchase. Moreover, digital retail media enables brands to capitalize on the exponential growth of e-commerce, access valuable customer and sales data, and enhance visibility through trusted channels.

The statistics from Tinuiti further underscore the significance of retail media networks in the marketing ecosystem. With annual sales growth exceeding 20% and projected to reach $41 billion by 2030, these networks are becoming a major player in the digital ad spending landscape. McKinsey predicts that the combination of retail and traditional media capabilities could generate an estimated $1.3 trillion in enterprise value by 2026. As online retail sales are forecasted to surpass $7 trillion globally by 2025, accounting for over 23% of all retail sales, the effectiveness of retail media ads will continue to drive growth in the e-commerce sector.

In this blog post, we explore three effective ways integrated media can increase retail visits, drive foot traffic and boost sales. By harnessing the power of social media engagement, innovative offline marketing tactics and retail media networks, retailers can create a comprehensive and impactful strategy that stands out in the dynamic retail landscape. In the following sections, we outline each approach in detail and provide actionable insights to help you implement these strategies successfully. Stats from: Tinuiti, eMarketer, McKinsey. 

Social Media Engagement: Generating Buzz and Driving Traffic

In today’s digital age, social media plays a pivotal role in attracting customers to retail stores. By effectively leveraging social media platforms, retailers can generate buzz, increase brand visibility and drive foot traffic. Here are some creative ideas to harness the power of social media for increasing foot traffic:

1. Run social media contests or promotions. Encourage customers to visit your store by organizing contests or promotions exclusively on social media platforms. Offer enticing incentives such as exclusive discounts, freebies, or giveaways for those who visit your store and engage with your brand.

2. Engage with customers through compelling content. Share behind-the-scenes glimpses, sneak peeks of new products, or customer testimonials on your social media channels. This not only creates excitement and anticipation but also gives customers a reason to visit your store to experience these offerings firsthand.

3. Collaborate with local influencers or micro-influencers. Identify influencers or micro-influencers in your target market who have a strong social media presence. Collaborate with them to promote your store and encourage their followers to visit. This can significantly expand your reach and attract a broader audience to your physical location.

4. Create interactive and shareable content. Develop interactive content that encourages users to tag their friends and visit your store together. This could include polls, quizzes, or challenges related to your products or store experience. By making the content shareable, you can amplify its reach and generate organic word-of-mouth referrals.

Innovative Offline Marketing Tactics: Standing Out in a Mall Environment

In a bustling mall environment, it is crucial to think outside the box and implement innovative offline marketing strategies to capture customers’ attention and drive foot traffic. Consider the following tactics to make your store stand out:

1. Organize live events, pop-up shops, or workshops. Host unique and engaging events within the mall premises to attract customers and provide them with memorable experiences. This could include product demonstrations, interactive workshops, or live performances. These events create a buzz and make your store a destination within the mall.

2. Collaborate with complementary retailers in the mall. Forge partnerships with other retailers in the mall that offer complementary products or services. Together, you can create cross-promotions, joint events, or loyalty programs that incentivize customers to visit multiple stores. By offering a cohesive shopping experience, you can increase foot traffic collectively.

3. Utilize eye-catching signage and displays. Capture the attention of passersby with visually appealing signage, window displays, or interactive installations. Use creative lighting, bold colors, or unique visual elements that align with your brand identity. These attention-grabbing displays will entice customers to step into your store.

4. Offer exclusive in-store promotions or limited-time deals. Create a sense of urgency and FOMO (fear of missing out) by offering exclusive promotions or limited-time deals that are only available to mall visitors. Highlight these offers through various channels, including social media and mall directories, to create awareness and drive foot traffic to your store. 

Retail Media Networks: Amplifying Visibility and Targeted Marketing 

Digital retail media has revolutionized how brands connect with customers and increase foot traffic. Retail media networks offer unique advertising and promotional opportunities within established e-commerce platforms or retail websites. Here’s what you need to know about leveraging retail media networks: 

1. Understand retail media. Retail media refers to advertising and promotional opportunities within online marketplaces or retail websites. By utilizing these networks, brands can reach customers who are already in a shopping mindset, increasing the chances of driving conversions and foot traffic to their physical stores.

2. Targeted marketing through retail media. Retail media networks allow brands to leverage customer data to target specific audiences based on their preferences, purchase history and shopping behavior. This targeted approach ensures that your ads reach the right people at the right time, increasing the likelihood of driving foot traffic and conversions.

3. Measuring impact and optimizing campaigns. Retail media networks provide valuable insights into customer engagement, allowing brands to measure the impact of their marketing investments. By tracking key metrics such as sales data, customer behavior, and ROI, brands can optimize their campaigns, refine their targeting strategies, and calculate the effectiveness of their retail media efforts.

4. Improving overall visibility and brand recognition. Placing your products within trusted and popular online marketplaces through retail media networks can significantly improve your brand’s visibility. When customers see your products in reputable online retail environments, they are more likely to trust your brand and be enticed to visit your physical store to make a purchase.

In conclusion, Integrated media strategies that combine social media engagement, innovative offline marketing tactics, and the power of retail media networks are essential for increasing retail visits, driving foot traffic, and boosting sales. By implementing creative ideas, leveraging targeted marketing, and providing unique in-store experiences, retailers can stand out in a crowded marketplace and attract customers to their physical stores.

For more detailed insights and guidance on taking your retail brand to the next level, check out Push’s Retail page here. You can also find valuable information on how to make your retail brand stand out in our blog post here.

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Branding Digital Media Advice

5 Tips to Leverage Video to Grow Your Home Services Business in 2024

5 Tips to Leverage Video to Grow Your Home Services Business in 2024

In the ever-evolving landscape of digital marketing, the role of video content has become increasingly vital, especially in the home services industry. Videos act as a testament to your business’ skills and expertise, visually showcasing your capabilities, services and effectiveness to captivate your audiences. In this blog, we’ll review some actionable tips on how to leverage video content to both grow and establish your business in the home services industry.

Tip 1: Create Engaging How-to Videos

People want to see relevant content that is engaging, real and consistent. They want to know “what does it have to do with me?” When it comes to showcasing your expertise and providing value to potential customers, how-to videos are your secret weapon. These videos not only educate your audience but also establish your authority in the industry, help you address common issues or questions your audience might have and make your brand a go-to resource for valuable information.

Tip 2: Showcase Before-and-After Transformations

Before-and-after videos can be a game-changer for your home services business. Through this type of visual storytelling, you build trust and credibility by demonstrating the quality of your services in a tangible way. 

Tip 3: Customer Testimonials and Case Studies

Harness the power of social proof through customer testimonials. It’s a great way to provide your viewers with reasons why your services offer great value. These videos should be brief, simple and have a clear call to action that encourages viewers to get in touch with your business. Consider interviewing satisfied customers or creating short documentaries about successful projects.

Tip 4: Live Q&A Sessions and Behind-the-Scenes Content

Engage with your audience in real-time through live Q&A sessions. Social platforms like Instagram and Facebook are perfect for live streaming, allowing you to set your brand apart, add a personal touch to your content, provide a behind-the-scenes look at your business and foster a stronger relationship with your audience.

Tip 5: Optimize for SEO and Mobile Viewing

Ensure your videos get the visibility they deserve by optimizing your content for search engines (SEO). This includes creating mobile-friendly content, crafting attention-grabbing thumbnails that are relevant to your audience and using keywords to write concise video descriptions. Drawing from best practices like these will help your videos get discovered and have a lasting impact on your audiences.

Benefits of Video Marketing for Home Services Businesses:

1. Increased Engagement: Video content is inherently more engaging and memorable than text or images alone.

2. Builds Trust and Credibility: Visual proof of your services through videos establishes trust with potential customers.

3. Expands Reach: Video content can be shared across various platforms, reaching a broader audience.

4. Demonstrates Expertise: How-to videos and educational content showcase your industry knowledge and expertise.

5. Enhances SEO: Optimized videos contribute to better search engine rankings, improving discoverability.

Incorporating video into your marketing strategy is no longer optional, it’s a necessity for home services businesses in 2024. Experiment with different video types and consistently analyze performance to refine your approach. Staying current with video trends is also crucial for continued success in digital marketing. Embrace the visual revolution, and watch your home services business grow.

Need help behind the scenes?

Navigating the home services industry landscape is our bread and butter. If you need help getting started, crafting creative or optimizing your video content, just reach out. Check out our past and current work here see how we can take your brand to the next level.

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Branding Marketing Communications Digital Media Advice

4 Digital Platforms Your Home Services Brand Needs to Increase Online Visibility

4 Digital Platforms Your Home Services Brand Needs to Increase Online Visibility

In today’s digital age, online visibility has become critical for home services brands. With a fiercely competitive industry, it’s more essential than ever for companies to adopt effective digital marketing strategies. This blog will introduce you to four indispensable digital platforms that will significantly enhance your brand’s online visibility.

1. Google Business Profile (GBP)

A cornerstone of local search, claiming and optimizing a Google Business Profile listing is crucial. Not only does it ensure your brand pops up in local search results, but it also pins you on Google Maps, guiding customers right to you. But GBP isn’t just about the basics. It has features like detailed business information, customer reviews, photos and allows timely posts to serve as a magnet for potential customers. Learn more about its wonders here.

2. Social Media (Facebook and Instagram)

In the realm of digital engagement, few platforms rival Facebook and Instagram. Facebook is a powerhouse for sharing insightful content, broadcasting glowing customer testimonials and announcing time-limited promotions. On the flip side, Instagram, with its inherent visual focus, is perfect for flaunting those transformational before-and-after shots, giving a tour of completed projects and even offering peeks behind the scenes. Dive deeper into Facebook for Business and Instagram for Business.

3. Houzz

Tailored for home improvement aficionados and design junkies, Houzz offers an unparalleled platform. Here, professionals can parade their portfolio, share glowing reviews and share things like project ideas. A standout feature is the “Ideabook,” where users can collect inspiration and directly connect with experts. Discover the potential of Houzz for Professionals.

4. Yelp

In the digital age, word-of-mouth often means online reviews. Yelp stands as a beacon for customer feedback, serving as a testament to a brand’s commitment to quality. An active Yelp profile is more than just a listing—it’s a badge of trust and reliability. Engaging with all reviews, whether praises or critiques, portrays a brand’s genuine concern for its customers. Explore more about Yelp for Business.

Benefits of Utilizing These Platforms:

• Local Search Visibility: Platforms like Google My Business and Yelp are your tickets to appearing in local search results, reaching out to customers right in your vicinity.

• Engagement and Interaction: Platforms such as Facebook and Instagram offer a direct hotline to your customers, fostering trust and long-lasting relationships.

• Visual Showcase: With Instagram and Houzz, exhibit your work in all its visual glory, pulling potential clients closer.

• Credibility and Trust: Online reviews and ratings, especially on Yelp and Google My Business, solidify your brand’s standing and reputation in the eyes of the public.

Tips for Maximizing Online Visibility:

•  Consistent Branding: Maintain uniform branding elements across online platforms to paint a consistent picture.

• Quality Content: Offer content that not only informs but resonates with your audience.

•  Regular Updates: Fresh information, latest photos and engaging posts keep your brand top of mind.

• Engage with Customers: A timely response is more than courtesy, it’s a display of your commitment to customer satisfaction.

Conclusion:

In the ever-changing digital landscape, online visibility isn’t a luxury. It’s a necessity for home services brands. By leveraging the power of the platforms mentioned above, not only can brands augment their online presence, but they can also reap a holistic benefit by integrating them together. So, dive in, make the most of these platforms and watch your home services brand take off.

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Real Estate Social Marketing Communications Digital Media

How to Plus Up Your Real Estate Brand’s Online Presence

How to Plus Up Your Real Estate Brand’s Online Presence

Establishing a strong online presence is essential to any brand’s marketing success. In today’s digital age, consumers can interact with a business online before ever meeting face to face with it. In fact, 97% of consumers use the internet to search for local businesses. And the real estate industry is no exception. With most home buyers and sellers starting their processes online, it’s imperative that real estate businesses have consumer-facing content to help potential clients navigate their services and offerings. Check out the following real estate tips and learn about the impact of digital marketing on real estate business success and how you can elevate your online presence to help make your brand stand apart from the competitors.

Tip #1: Create or update your website.

People want to work with brands they trust, and with so many people turning to the internet first, your website is may be your first introduction to potential clients. Essentially, your website should be a direct reflection of your brand, communicating everything from your services to your real estate expertise and business goals. It should also be as visually appealing as it is easy to navigate. This combined with concise content will draw in visitors and keep them on your page long enough to find out more about your offerings and your brand. Here are a few key content boxes to check off on your website:

Whether you need to build your brand’s website or your current one needs an update, hiring a professional website designer will help your website perform properly and connect potential clients to your business.

Tip #2: Establish a strong social media presence.

Social media has become a digital marketing power tool. It gives brands a way to connect with their audience on a personal level, build a reputation, trustworthiness and loyalty right at everyone’s finger tips. Upgrade your engagement with potential clients and new followers through these simple strategies.

SEO research

Tip #3: Create an SEO blog.

Practicing SEO on your real estate website is vital to reaching a larger audience of potential clients and scaling your rank on Google. You can do this by regularly posting and updating a blog with topics like, “Real Estate Marketing Trends 2022,” and even fun, personal accounts. However, in order to optimize your blogs, you have to include keyword in your content. Then, down the road, you can tweak your SEO strategy to find what works for your business. And don’t forget to add a bio at the end of your blog introducing your brand to your potential clients. With a balance of informational and engaging topics, you can establish your brand as an industry expert that is also relatable and approachable.

For more ideas on content for real estate marketing and how to elevate your brand’s online presence, check out these tips to build engagement on your social media profiles. You can also check out the work we’ve done for our brands here. We know creating and updating a website is no easy feat. If you’d like to connect with us for more information, don’t hesitate to reach out.

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Healthcare Branding Marketing Communications Digital Media

Urgent Care Branding Tips For 2023

Urgent Care Branding Tips

When it comes to urgent cares and medical assistant facilities, marketing may not seem like it should be a top priority. However, marketing is essential to ensuring financial success of the clinic, thus keeping your doors open to provide care for others in need. Some urgent care marketing strategies should include brick-and-mortar-business, out-of-home tactics, digital marketing and anywhere else your brand can be found by patients, to increase foot-traffic into your clinic. Follow these tips to learn how you can give a boost your urgent care advertising.

Tip #1: Create a user-friendly website and strong online presence.

Whether your business is in the restaurant industry or the health care space, a modern, professional and easy-to-navigate website is a necessity for any brand. However, urgent care sites add specific functions and design choices to increase your credibility and set up your website visitors for a seamless user-experience. Here are a few key components you should add on to your urgent care website:

• Clean & professional design: Just as your urgent care earns trust from patients being a clean and modern facility, your professional website does, too.

• User-focused experience: People looking for information from an urgent care most likely need to find it fast. You should have a simple navigation and responsive design to ensure your website can adapt to any device a potential patients could be using so they can find the answers they need now.

• Online paperwork: Speed up and streamline the process for your patients with online tools like online registration, medical records, test results, referrals, bills and more.

Whatever you decide to include on your website, information on clinic hours, location, services provided and insurance and payment types are non-negotiable and should be clearly stated and easily found by patients on your website.

Building SEO on a board

Tip #2: Implement Search Engine Optimization (SEO)

SEO implementation is a great idea to increase traffic to your website. It’s also one of the best strategies to use for urgent care marketing. While it’s complex and can be complicated, SEO will get your urgent care found by far more people in need of health care. All you will need to do is utilize SEO-focused keywords, such as “urgent care near me,” and common conditions your clinic can treat to target people searching for those specific terms on the internet. This will make get your website found by those users.

Content on your website, such as blogs or landing pages, should also include rich keywords to increase the chances of your brand getting in front of the user. However, be mindful when determining topics to share under your brand because this will also increases the likelihood of it being shared. Make sure whatever you are writing about fits under your mission, values and brand guidelines.

Tip #3: Utilize Pay-Per-Click & Display Ads 

PPC can be one the of more effective urgent care digital marketing strategies to drive patients to your clinic. Because people who engage with PPC ads are 50% more likely to buy over visitors who found you organically, you can trust that this tactics will bring in more patients to your urgent care. Additionally, pay-per-click ads can help people address problems they are searching for, such as COVID-19 testing or on-site x-rays. By targeting specific terms, users will find your urgent care at the top of their results page, getting them the care they need quicker.

Tip #4: Have clear outdoor signage and billboards

The highest ranked tactic by perception of effectiveness for urgent care advertising is outdoor signage. This can be anything from billboards, to bus stops, to taxi toppers and more. The goal of this is to increase brand awareness and bring you clinic to the front-of-mind when patients are looking for care. You should ensure wherever you place your advertising it is in a high traffic area, convenient location and a clear space for it to be seen.

If you’re looking for more ideas on how to enhance your urgent care search performance check out these tips to bring in more patients and keep your doors open to care for others. You can also check out the work we’ve done our clients here and see how Push can take your urgent care to the next level.

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Marketing Communications Digital Media Fun

Using Real-Time Social Media Assets to Promote Beverages During the Summer

Using Real-Time Social Media Assets to Promote Beverages During the Summer

Summer is in full swing, and with the temperatures rising, people are looking for ways to cool down. If you’re a beverage company, that means an audience that’s primed to be even more receptive to your message. To really take advantage of the opportunity to share the story behind your brand during this time of year, we’ve put together the following tips to tap into insights and reach consumers who are ready to raise a glass. 

Tip #1: Pick an Actionable Hashtag for Endless User-Generated Content

If you have a popular beverage business or extra Instagram-worthy can or bottle, your customers may already be sharing your product across social media, so it only makes sense to capitalize on this user-generated content with a branded hashtag. If they’re not already sharing images of your product, a social media campaign that incentivizes them to do so could be the perfect solution. 

Promoting a branded hashtag and UGC not only gives you access to an unlimited supply of images and content, but it gives your audience a reason to interact with you on social media. A noteworthy example is the Sparkling Ice campaign that invited people to cast their vote on a mystery flavor for the chance to win prizes, including a VIP trip to a music festival. Coca-Cola’s #ShareACoke is another great retail and social media campaign example of a branded hashtag campaign that was an extremely successful extension of a larger brand campaign.

Whichever hashtag you choose, be sure to consider your audience’s lifestyle and existing behavior online, make sure the hashtag is actionable and choose a hashtag that includes your brand’s name.

Tip #2: Utilize Facebook Networks and Sponsorships To Engage a Captive Audience 

Beverage brands are also going beyond ideas for retail and POS marketing campaigns to create content specifically for social media. This may take the form of leveraging existing relationships and sponsorships. If your beverage brand sponsors or partners with another brand in another industry, consider ways to rethink your beverage or packaging to engage another customer base. 

For example, to support Liverpool FC, beer company Carlsberg created a special red beer to match the team. To promote the campaign, Carlsberg leveraged the power of global fan Facebook groups to generate excitement for the new beer. As noted by the Digital Marketing Institute, this type of collaboration can be very effective in keeping a brand front of mind long after the campaign ends. 

Tip #3: Capitalize on the Senses with Instagram Reels

You already know that as the most visual social media platform, Instagram is the perfect fit for your brand, but don’t forget to explore the potential of Instagram Reels. With Reels, you can really drive home the sensory experience associated with your product like pouring, drinking, bubbling, brewing and more. Reels will also help boost your engagement and you can repost them elsewhere across social media, like TikTok. Overall, leveraging the short-format style of Instagram Reels can be an effective way to promote your beverage brand.

For more inspiration on the types of content to create, we have a few helpful tips on how to  boost engagement using photography and short videos here. You can also check out ongoing work we’ve created for brands here. And don’t hesitate to reach out to see how we can help take your beverage brand to the next level. Cheers!

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Restaurant Branding Digital Media

Using Photography and Short-Format Videos to Promote Food and Beverage Products

Using Photography and Short-Format Videos to Promote Food and Beverage Products

Advertising by its nature is a visual medium, but with the proliferation of social media, the impact of photo and video really can’t be underestimated. As early as 2018, an estimated 84% of communication was visual, and it’s no surprise that video content generates the highest engagement of all online advertising. Video also has enormous persuasion power. In fact, 84% of customers say a brand’s video convinced them to buy a product or service. And it’s reported that people share videos twice as much as any other form of content. 

So for brands with highly visual products, like beverages, it only makes sense to use these mediums to their full potential. Here are a few tips for how drink brands can tap into the unique opportunities that exist within the beverage marketing space and how to boost engagement using photography and short videos. 

Embrace the Platform 

When thinking of beverage product video ideas, don’t be afraid to fully take advantage of the social media platform that the content will be posted on. Videos should be entertaining and, by and large, fun. Utilize music and even humor if it’s right for your brand. Keep things short—more than half of videos created by businesses that are less than 90 seconds are watched to completion. And don’t worry about needing expensive equipment or an expert editor. The camera on your smartphone should be able to shoot high-quality video and you can utilize the robust editing tools native to the platform or those offered by third-party apps.

Test Recipe Videos

Recipe videos have been only growing in popularity, and TikTok is helping to fuel that trend. When trying to decide on the content for your beverage product videos for marketing your brand, consider what your spin on recipe videos could be. It might a recipe that uses your beverage, a snack to enjoy with your beverage or a fun combination of the two. Either way, keep in mind that most viral recipes are five ingredients or less, and it’s been reported that 80% of top videos are 20 seconds or less.

Utilize Influencers

If you’re struggling to come up with beverage product marketing photo or video ideas, you might consider working with social media influencers. They’re a great way to raise brand awareness and have highly creative and high-quality content out there promoting your brand. Influencers will take care of production and editing, which can be attractive to brands that might not want to take that on themselves. Most importantly, influencers have a built-in audience to connect with your brand, allowing you to reach more new customers. 

If you’re looking to up your photography or short-form video game, but aren’t sure where to start, we welcome you to check out our work. We’re full of ideas on how to take brands to the next level with exciting content, and we’d love to chat to see how we can help you do the same. 

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Retail Marketing Communications Digital Media Advice Trends

Using SMS Marketing to Get Return Customers to a Retail Shop

Using SMS Marketing

Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the consumer’s preferred channel of communication. When it comes down to it, 78% of shoppers say SMS is the fastest way to reach them and they are six to eight times more likely to engage with text messages than emails.

In fact, 99% of SMS marketing campaigns are read and email marketing has failed to meet the same metrics, dropping 47% in open rate performance over the last 5 years. Through open lines of communication, like text messaging, you can make your retail shop more accessible. Social media platforms and SMS marketing allow shoppers to interact with your brand on a personal level. Sharing feedback and coming face to face with your brand’s voice in casual settings are just a couple of reasons shoppers are able to build a relationship and trust with your store.

Retail SMS marketing technique wins engagement over shoppers at every level of the marketing funnel. Whether they are prospects or existing customers, shoppers signed up for your store’s SMS marketing builds customer loyalty and fosters repeat purchases. Once you have their information, you can send new discounts or products available your shoppers might be interested in.

You can make your retail SMS marketing campaigns more successful by sending personalized and pertinent messages. Bulk text blasts are a thing of the past and are not viable in the retail industry. One-to-one messages deliver content shoppers truly want to read and have the potential to communicate your brand’s voice, values and image on a completely different level. To see how Push has helped retail stores seize their potential, check out our case studies.

So how can you push retail SMS marketing messages to drive sales? Here are four tips get shoppers back in-store.

1. Deliver discount details:

When shoppers know a sale is starting, and more importantly ending, it will drive more traffic to your store and website to purchase before the promotion is over.

2. Send can’t miss coupons:

More often than not, coupons are extremely timely. They are a simple marketing strategy to attract shoppers for saving on regular prices. But it also positively impacts your customer loyalty, therefore increasing repeat purchases.

3. Enrolled loyalty program messages:

If you don’t already have a loyalty program, you should consider setting one up for your loyal shoppers. Personalized messages are important to this audience because you are making their shopping experience quicker, easier and personal. Loyalty programs not only measure repeat purchases but connects your brand to shoppers.

4. Seasonal sale reminders:

These promos bring in big bucks and helps sustain stores during slow periods. You can also build off of these sales to increase loyalty among shoppers.

For more strategies on how to drive traffic to your retail store, check out our previous blog titled 5 Strategies to Bring Customers Back to Your Retail Shop.

Email marketing may not be completely out of the picture, but shoppers are 40% more likely to convert when they receive text marketing. If your goal is to drive in-store traffic and increase repeat purchases, retail SMS marketing is a useful resource. Short, concise and personalized text marketing, according to the voice and tone of your brand, has shown statistical success and can help your store grow in more than one aspect. 

Categories
Restaurant Branding Digital Media Advice Trends

When is the Best Time For Restaurants to Bring on a Branding Agency?

When is the Best Time For Restaurants to Bring on a Branding Agency?

Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to deliver a unique story and selling point for your consumers.

Maintaining your restaurant’s brand is as important as laying the foundation that solidifies and stimulates the growth of your customer base. Keeping a close watch on quickly evolving trends and aesthetics will help you identify when your brand is due for an update. Timing is everything. Hiring a restaurants branding agency could be a game changer for your business strategy. But what most leaders don’t know is the time to hire is now. Here’s why:

Bringing on a restaurants branding agency earlier in the game will win you more in the long run.

Designing a brand from scratch when you don’t know where to start is a tall order. Especially if you don’t know what questions to ask or how to put your mission on display for the world. That’s why it’s important to understand the value of investing in a restaurants branding agency. Hiring outside help may seem intimidating, but in actuality, the uneasiness is temporary and the pay off is epic. Some of the most eminent leaders in the restaurant industry knew having a well-defined, and relevant brand, would give them the space to run their business more efficiently and effectively. And they wouldn’t have to worry about rebranding down the line because they already have an established partnership with professionals who know how to monitor, maintain and refresh their restaurant brand.

Laying a solid foundation builds up your brand’s future

Restaurant guests want to invest in brands they know align with their own values. In fact, 64% of consumers say that this allows them to trust and build relationships with businesses. Giving your brand a personality also gives it a place to live in the market. That’s one of the benefits of partnering with Push, we have restaurants rebranding down to a science and can help you create an identity your customers can connect with.

Establishing a brand that is flexible enough to stay relevant and consistent allows it to evolve

Remaining stagnant does not foster growth or development in any aspect of the industry. We live in an ever-evolving era that dips, twists and turns at the share of one social media post. It’s important to stay aware of the changes happening around you so you can shift quickly. If you witness new trends appearing among your audience, you should trust your customers’ judgment and follow their lead.

The content of this document/layout will be officially proofread prior to the final approval of the art or copy document.

Bringing on a restaurants branding agency to update and maintain your brand allows you to increase your bottom line by attracting like-minded franchise partners, employees dedicated to and passionate about your mission and values and developing trusted relationships with your guests.

Interested in seeing how Push put restaurant brands on the map? Restaurant store design, marketing strategy and brand positioning are just a few ways we help restaurants build off of a relevant, strong foundation for their future. Check out our work here.

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Marketing Communications Digital Media Advice

7 Ways To Bring More Customers With a Google My Business Listing

7 Ways To Bring More Customers With a Google My Business Listing

When it comes to search, Google is the undisputed heavyweight champ of the world, getting an average of 40,000 search queries per second or roughly a whopping 3.5 billion searches a day. This makes Google an incredibly powerful tool for businesses to gain brand awareness, improve website traffic, acquire new leads and more. 

Below we discuss seven ways to use Google My Business to increase customers. If you haven’t already set up your Google My Business account, we suggest you do so now. It’s free, so why not?

1. Become more visible online, aka rank better in search results.

Google likes business that are trustworthy and offer high quality goods or services. By setting up a Google My Business account, you are letting the search engine know that you are a legit business that has disclosed accurate information about your company. Your unique information helps you stand out from your competitors and can help you rank higher. 

2. Increase trust and credibility with customers.

There are many Google My Business features that can make your listing more appealing to viewers and credible to potential customers. You can upload different types of photos to show off your physical space, your products or services and more. There’s even an option to publish an indoor Street View as a virtual tour of your business. Is it worth the effort to enhance your Google My Business listing? Yes!  Listings with photos and a virtual tour are twice as likely to generate interest. As far as increasing your online credibility, customers are 70% more likely to visit businesses with a Google My Business listing and 29% more likely to buy something. 

3. Show customer reviews.

These days, online customer reviews can make or break a business. In fact, 87% of potential customers won’t even consider businesses with low customer ratings. Google My Business not only allows you to display customer ratings, it allows you to respond to customer feedback and reviews, which gives you the opportunity to resolve problems and demonstrate great customer service. 

4. Improve discoverability/visibility.

Almost everyone starts with search to find your business or products. Make it easier for them to do that. A Google My Business account ensures that when someone searches for your company or product online, your company shows up on Google Search and Google Maps. Once it does, your listing has all the information they are after, like website, location, contact info, how to visit, etc. 

5. Keep customers quickly and easily informed.

Having your company’s information clearly displayed on your Google My Business listing helps customers get important information instantly. But beyond listing helpful things like your address, hours of operation and contact info, Google My Business allows you inform customers of updates, like that you’ve expanded your services, temporarily closed or fully reopened. This is a valuable feature, as updates like these can help avoid customer confusion and build trust.

6. Be discoverable on local searches.

When someone searches for a restaurant using search terms like, “restaurants near me” or “restaurants in…” Google displays local listings. These local listings have seen an increase in visibility over or organic search results. So having your accurate info in Google My Business is the best way for your company to be discovered when people are looking for products or services in your area. 

7. Customize your listing to perform best.

We’ve discussed how you can use Google My Business to increase sales, boost traffic and elevate your search rankings, but you can customize your listing to make it do even more. Add your business phone number to enable people to contact you in a click. Or consider adding buttons like “Share,” “Make a Reservation” and “Call Now” to allow people to take immediate action. 

Google My Business is a powerful resource to put to work for your company. It’s free and takes just a few minutes to set up, which makes it a no brainer. Ready to step up your search game? This is a good place to start.