Category: Branding

Marketing Your Real Estate Brand In A Seller’s Market

Post author By admin
Post date October 18, 2022

It’s no secret. A seller’s market can hold quite the advantage over home buyers. Although home prices have been steadily increasing in the United States, the rising costs aren’t stifling buyers. In fact, most houses were purchased through a real estate agent or broker in 2020 and 73% only interviewed one real estate agent to help them with their home search. While some realtors may question the importance of marketing a home or even their own brand considering the current market, there are several benefits to building awareness and getting in front of home buyers. Learn how you can upgrade your brand with these unique real estate marketing ideas to win over clients and prospects with the following tips.

TIP #1: CREATE A NEWSLETTER

Keep in touch with your clients and prospects with a neighborhood newsletter, perfect for sharing valuable, local information through print or digital resources. You can include news, helpful tips, events, recipes—you name it—anything your community will find useful should be considered for your newsletter. You can also showcase client success stories and listings to keep your real estate brand relevant with your audience. And it doesn’t have to be anything fancy—just enough to keep your brand in the front of their mind and set your brand up as a credible source for the community.

TIP #2: UPGRADE YOUR DESIGN & CREATE MERCHANDISE

Appeal to more prospects by considering a design rebrand. Show them and your current clients you’re in touch with modern times. While a complete overhaul may not be necessary, you can elevate your real estate marketing materials like your business cards, sell sheets, brochures and letterheads with a few new details to show you can adapt to the ever-changing environment around us. And get creative with your new and improved designs. Slap it on some merch and free swag to give and get your brand name on the street.

TIP #3: HAVE STRONG ONLINE & SOCIAL MEDIA PRESENCE

We already know most home buyers only interviewed one real estate agent to help them with their home search, which is why it’s immensely important to get your brand in front of prospects as quickly, and efficiently, as possible. One of the best ways to do this is by creating or updating your real estate business’ website. Keep it clean, up-to-date and easy to navigate to make the home buying experience simple and effortless for your clients and prospects.

One key component you should include on your site are your listings—and consistently update them. This will increase traffic to your page by prospects regularly searching for new properties. You can also add a helpful or interesting element, like a mortgage calculator or client testimonial video, to delight your website visitors and keep them there long enough to learn more about your services and offerings.

Besides updating and creating content for your brand’s website, you can also create a Zillow profile and run paid social media campaigns to get your name in front of a larger crowd and lead them back to your website. However, if you decide to run ads on social media, you must ensure your website is optimized for mobile because your target will most likely see these ads on their phones.

For more luxury real estate marketing ideas and how you can elevate your brand’s online presence with digital marketing tactics, check out these tips. You can also find the work we’ve done for our brands here. If you’re not sure where to start or need help updating your brand, don’t hesitate to reach out and connect with us for more information.

Healthcare Branding Marketing Communications Digital Media

Urgent Care Branding Tips For 2023

Post author By admin
Post date September 19, 2022

When it comes to urgent cares and medical assistant facilities, marketing may not seem like it should be a top priority. However, marketing is essential to ensuring financial success of the clinic, thus keeping your doors open to provide care for others in need. Some urgent care marketing strategies should include brick-and-mortar-business, out-of-home tactics, digital marketing and anywhere else your brand can be found by patients, to increase foot-traffic into your clinic. Follow these tips to learn how you can give a boost your urgent care advertising.

Tip #1: Create a user-friendly website and strong online presence.

Whether your business is in the restaurant industry or the health care space, a modern, professional and easy-to-navigate website is a necessity for any brand. However, urgent care sites add specific functions and design choices to increase your credibility and set up your website visitors for a seamless user-experience. Here are a few key components you should add on to your urgent care website:

• Clean & professional design: Just as your urgent care earns trust from patients being a clean and modern facility, your professional website does, too.

• User-focused experience: People looking for information from an urgent care most likely need to find it fast. You should have a simple navigation and responsive design to ensure your website can adapt to any device a potential patients could be using so they can find the answers they need now.

• Online paperwork: Speed up and streamline the process for your patients with online tools like online registration, medical records, test results, referrals, bills and more.

Whatever you decide to include on your website, information on clinic hours, location, services provided and insurance and payment types are non-negotiable and should be clearly stated and easily found by patients on your website.

Tip #2: Implement Search Engine Optimization (SEO)

SEO implementation is a great idea to increase traffic to your website. It’s also one of the best strategies to use for urgent care marketing. While it’s complex and can be complicated, SEO will get your urgent care found by far more people in need of health care. All you will need to do is utilize SEO-focused keywords, such as “urgent care near me,” and common conditions your clinic can treat to target people searching for those specific terms on the internet. This will make get your website found by those users.

Content on your website, such as blogs or landing pages, should also include rich keywords to increase the chances of your brand getting in front of the user. However, be mindful when determining topics to share under your brand because this will also increases the likelihood of it being shared. Make sure whatever you are writing about fits under your mission, values and brand guidelines.

Tip #3: Utilize Pay-Per-Click & Display Ads

PPC can be one the of more effective urgent care digital marketing strategies to drive patients to your clinic. Because people who engage with PPC ads are 50% more likely to buy over visitors who found you organically, you can trust that this tactics will bring in more patients to your urgent care. Additionally, pay-per-click ads can help people address problems they are searching for, such as COVID-19 testing or on-site x-rays. By targeting specific terms, users will find your urgent care at the top of their results page, getting them the care they need quicker.

Tip #4: Have clear outdoor signage and billboards

The highest ranked tactic by perception of effectiveness for urgent care advertising is outdoor signage. This can be anything from billboards, to bus stops, to taxi toppers and more. The goal of this is to increase brand awareness and bring you clinic to the front-of-mind when patients are looking for care. You should ensure wherever you place your advertising it is in a high traffic area, convenient location and a clear space for it to be seen.

If you’re looking for more ideas on how to enhance your urgent care search performance check out these tips to bring in more patients and keep your doors open to care for others. You can also check out the work we’ve done our clients here and see how Push can take your urgent care to the next level.

Restaurant Social Branding Trends

Four Hot Ideas to Promote Your Pizza Restaurant During 101 Days of Summer

Post author By admin
Post date July 27, 2022

Pizza is no doubt a tried and true favorite of restaurant goers, and that’s been especially true over the past few years. Pizza restaurant sales and the number of pizza restaurants have been on the rise for the past decade. And with dine in, takeout and delivery combined, sales reached over $46 billion in the U.S in 2020.

But with that success also comes a challenge to stand out from the pack. Whether you’re selling New York-style pizza by the slice or fine-dining artisan pizza, you may need to adjust your marketing strategy from time to time to keep attracting new customers, engage existing customers and convert interested visitors into loyal customers.

Here are a few pizza restaurant marketing strategies to help you create some buzz and promote your business this summer.

Go Behind the Scenes

One easy way to increase engagement and attract new customers is to pivot your social media strategy. One successful approach to that is to post behind-the-scenes content that gives your customers insight into your business that they usually wouldn’t see. It’s great way to show off the care you put into your food and brand and a fun way for guests to get to better know your staff. Consider videos of your food prep or cooking process to show off what makes your menu really unique or feature staff members to help make people feel more attached to the people behind the brand.

Create a Summer Limited-Time Offer

New news is always good news in the restaurant world. Generate buzz, urgency and sales with a special menu item available only for summer. Explore seasonal ingredients, add a new menu item or find a way to enhance a favorite that guests currently love. An exclusive and innovate LTO can go a long way to reengage people with your restaurant or to earn some love and attention from bloggers or the media.

Offer Pizza By the Slice

You could also drum up some excitement by looking at how you offer or bundle current favorites. If it works with your operation model, offering pizza by the slice is a way to entice new customers to try your pizza or attract customers during different times of the day. Draw in the lunchtime crowd with a combo meal that includes a slice of pizza, drink and side. Or if you’re in a place with foot traffic, you could attract a younger crowd looking for a late night bite by offering pizza by the slice.

Design Summer Deals for Groups

Pizza marketing ideas or campaigns don’t have to be complicated. It could be as simple as offering deals for groups over the summer. You could draw in summer interns looking for a place to grab lunch together or a summer sports team that wants to grab a bite after a weeknight game. And with pizza, group deals are always going to be a hit. Consider creating new combo packages that feature pizza, wings, breadsticks and dessert, for example, that make large orders easy for groups or offer discounts to large groups on your regular menu.

How Can We Help?

If you know you need to make a splash with marketing this summer, but aren’t sure where to start, Push has over two decades of doing just that—check out our work with restaurants for yourself. We’d love to hear from you and see how we can help.

Branding Marketing Communications Education

How to Stay Relevant to Business Students During Fall Enrollment

Post author By admin
Post date July 11, 2022

The fall semester is starting for most universities any day now, and many community colleges may be feeling like they fell short of enrollment goals. We know that over the past two years, community college enrollment has fallen, with an 11.3% decline being reported in 2021. But don’t give up on your enrollment numbers just yet. Consider the following tips on how to increase enrollment in community colleges as you make a last push for fall numbers or look towards the spring semester.

Tip #1: Incentivize Enrollment

With inflation eating into students’ budgets, they may feel like they can’t keep up with enrollment costs over time, even if they could afford a semester or two. Consider incentivizing enrollment today by offering grants that would cover tuition costs for one or two courses during a semester down the road. For example, students at Alamo Colleges District who complete 18 or 24 credits in the academic year receive one to two courses, respectively, tuition-free in the summer. This model could help offer under-enrolled students set aggressive goals and stay on pace toward graduation.

Tip #2: Refine Your Value Proposition for Students

At a time when students may be questioning the value of a degree, it’s important for them to understand how their education would apply to real-world success. When marketing to college students in 2022, be sure to communicate how their path will lead to a brighter future. Some ways to communicate this could be through sharing alumni stories on social media, posting articles that speak to student successes and using hard data to back up any messaging about your programs and degrees.

Tip #3: Optimize Your School’s Content Marketing Strategy & Website

Even though teens prefer consuming video content on social media, you can’t underestimate the power of a strong content marketing strategy. In fact, 64% of college prospects would rather consume content through text and articles on college websites.

Be sure to consider SEO when posting content or articles on your website—optimizing for local searches can be a powerful way to attract students that are more likely to enroll soon. With your website, you should also make sure it’s intuitive, easy to navigate and optimized for mobile.

And finally, another area to consider in your marketing mix is SMS—they have a staggering 98% open rate. Once a prospective student opts in, a well-timed message might be just the thing to help them take the next step.

Tip #4: Improve Conversions with Responsive Chatbots

Responsiveness to student inquires can be paramount to keeping a prospect engaged. Students are eager to hear back when they engage with a university, and according to recent a study, colleges and universities are actually 10 times more likely not to reconnect with a student if they fail to respond within five minutes. To ensure you get back to students in a timely manner, consider a chatbot that would be able to reply to frequently asked questions or escalate the question to a representative.

If you’re looking for more ideas on how to connect with prospective students, Push is here to help with years of experience building enrollment campaigns for two- and four-year colleges and universities. View our work and contact us to see how we can help take your marketing efforts to the next level.

Restaurant Branding Digital Media

Using Photography and Short-Format Videos to Promote Food and Beverage Products

Post author By admin
Post date May 20, 2022

Advertising by its nature is a visual medium, but with the proliferation of social media, the impact of photo and video really can’t be underestimated. As early as 2018, an estimated 84% of communication was visual, and it’s no surprise that video content generates the highest engagement of all online advertising. Video also has enormous persuasion power. In fact, 84% of customers say a brand’s video convinced them to buy a product or service. And it’s reported that people share videos twice as much as any other form of content.

So for brands with highly visual products, like beverages, it only makes sense to use these mediums to their full potential. Here are a few tips for how drink brands can tap into the unique opportunities that exist within the beverage marketing space and how to boost engagement using photography and short videos.

Embrace the Platform

When thinking of beverage product video ideas, don’t be afraid to fully take advantage of the social media platform that the content will be posted on. Videos should be entertaining and, by and large, fun. Utilize music and even humor if it’s right for your brand. Keep things short—more than half of videos created by businesses that are less than 90 seconds are watched to completion. And don’t worry about needing expensive equipment or an expert editor. The camera on your smartphone should be able to shoot high-quality video and you can utilize the robust editing tools native to the platform or those offered by third-party apps.

Test Recipe Videos

Recipe videos have been only growing in popularity, and TikTok is helping to fuel that trend. When trying to decide on the content for your beverage product videos for marketing your brand, consider what your spin on recipe videos could be. It might a recipe that uses your beverage, a snack to enjoy with your beverage or a fun combination of the two. Either way, keep in mind that most viral recipes are five ingredients or less, and it’s been reported that 80% of top videos are 20 seconds or less.

Utilize Influencers

If you’re struggling to come up with beverage product marketing photo or video ideas, you might consider working with social media influencers. They’re a great way to raise brand awareness and have highly creative and high-quality content out there promoting your brand. Influencers will take care of production and editing, which can be attractive to brands that might not want to take that on themselves. Most importantly, influencers have a built-in audience to connect with your brand, allowing you to reach more new customers.

If you’re looking to up your photography or short-form video game, but aren’t sure where to start, we welcome you to check out our work. We’re full of ideas on how to take brands to the next level with exciting content, and we’d love to chat to see how we can help you do the same.

Social Branding Lifestyle Trends Education

The Future of Education Marketing in the Metaverse

Post author By admin
Post date February 17, 2022

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a virtual world or brand.

Metaverse Marketing

Although the term metaverse has just recently gained mainstream relevance, there have already been versions of the metaverse that companies have been collaborating with. Games like Roblox partner with brands like Gucci and Vans to create visual worlds that users can explore to learn more about the brand.

Tips for education marketing in the metaverse

But these virtual experiences aren’t limited to just businesses—education marketing in the metaverse can give prospective students a better understanding of your school and what you have to offer. Here are some tips for education marketers on how to effectively leverage the metaverse to promote your institution.

Tip #1 – Prospective student meetings

Through the power of the metaverse, enrollment teams will have the ability to meet with prospective students in virtual rooms, instead of being separated by hundreds of miles.

Meta, formerly Facebook, is already using settings like this in their new virtual technology called “Horizons Worlds,” providing users with virtual spaces where your avatars can meet with others. These virtual experiences can create a sense of intimacy that is lost on a video or phone call.

Tip #2 – Virtual campus tours

Bring your campus to life in the metaverse and allow prospective students to take a tour of your campus. Virtual tours can include a game day experience, giving future students the best seat in the house for the big rivalry game. You can show how your school’s traditions are truly unique and allow the guests to take part.

Research shows that students who visit a campus before applying to a college are two times more likely to matriculate. These experiences are essential to the admissions process, and taking it to the metaverse allows potential students to be fully immersed into the campus no matter where they are.

Tip #3 – Virtual in-class learning

With the power of VR (virtual reality) and AR (augmented reality), your online learning experiences can be transformed to immerse students in their education.

In recent years, online learning has seen a significant increase, but students are claiming that this new mode of learning leads to feelings of isolation. These online learning environments often lack the human interaction that in-person classes provide.

Marketing the use of VR and AR in your online classrooms can show prospective students that your programs look to provide the community and interaction that many online learning programs currently lack. Instead of students and professors being trapped inside boxes on a screen, they can walk around and interact with one of another.

Why Push?

Here at Push, we’re always looking for ways to maximize the reach of our higher education brands, and with the increasing potential that the metaverse holds, we want to make sure our brands are utilizing the technology to its fullest potential. To continue learning more about how you can grow your college or university’s enrollment, check out how content marketing funnels can grow student enrollment.

Restaurant Branding Digital Media Advice Trends

When is the Best Time For Restaurants to Bring on a Branding Agency?

Post author By admin
Post date December 23, 2021

Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to deliver a unique story and selling point for your consumers.

Maintaining your restaurant’s brand is as important as laying the foundation that solidifies and stimulates the growth of your customer base. Keeping a close watch on quickly evolving trends and aesthetics will help you identify when your brand is due for an update. Timing is everything. Hiring a restaurants branding agency could be a game changer for your business strategy. But what most leaders don’t know is the time to hire is now. Here’s why:

Bringing on a restaurants branding agency earlier in the game will win you more in the long run.

Designing a brand from scratch when you don’t know where to start is a tall order. Especially if you don’t know what questions to ask or how to put your mission on display for the world. That’s why it’s important to understand the value of investing in a restaurants branding agency. Hiring outside help may seem intimidating, but in actuality, the uneasiness is temporary and the pay off is epic. Some of the most eminent leaders in the restaurant industry knew having a well-defined, and relevant brand, would give them the space to run their business more efficiently and effectively. And they wouldn’t have to worry about rebranding down the line because they already have an established partnership with professionals who know how to monitor, maintain and refresh their restaurant brand.

Laying a solid foundation builds up your brand’s future

Restaurant guests want to invest in brands they know align with their own values. In fact, 64% of consumers say that this allows them to trust and build relationships with businesses. Giving your brand a personality also gives it a place to live in the market. That’s one of the benefits of partnering with Push, we have restaurants rebranding down to a science and can help you create an identity your customers can connect with.

Establishing a brand that is flexible enough to stay relevant and consistent allows it to evolve

Remaining stagnant does not foster growth or development in any aspect of the industry. We live in an ever-evolving era that dips, twists and turns at the share of one social media post. It’s important to stay aware of the changes happening around you so you can shift quickly. If you witness new trends appearing among your audience, you should trust your customers’ judgment and follow their lead.

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Bringing on a restaurants branding agency to update and maintain your brand allows you to increase your bottom line by attracting like-minded franchise partners, employees dedicated to and passionate about your mission and values and developing trusted relationships with your guests.

Interested in seeing how Push put restaurant brands on the map? Restaurant store design, marketing strategy and brand positioning are just a few ways we help restaurants build off of a relevant, strong foundation for their future. Check out our work here.

Retail Social Branding Marketing Communications

4 Ways to Use Social Media for Retail to Drive Sales

Post author By admin
Post date November 11, 2021

Social media platforms are very powerful tools for brands. And while their primary use is for sharing content and customer engagement, there are ways to use social media platforms to drive sales. Here we discuss 4 ways brands can use social media to make their cash registers ring.

Identify the correct platform to activate.

Different social media platforms are utilized in different ways by different audiences. Knowing what you want to say is great, but knowing where best to say it is equally important. Your message, your offer and your desired audience should dictate which social channel you choose to activate. While not all social channels will directly drive in-store sales, all platforms should be used in ways to help you reach this goal. To get the right social media mix, you need to analyze each social channel to determine where your audiences are and how they behave on the platform. Then tailor your campaign messaging and calls-to-action accordingly.

Use your social media channels to showcase your brand’s voice.

Social media platforms give brands the opportunity to speak directly to their followers, fans and the public at large. In fact, 60% of consumers engage with brands across their social channels before making a purchase. By consistently using your brand’s voice across all channels, your current and potential customers will better understand who your brand is, how you speak, and what you stand for to determine whether or not they want to engage, interact, and ultimately purchase something from you. That’s not to say you say the exact same things in the exact same ways across all channels. There is a time and a place to let your brand’s hair down if you will. For example, Wendy’s brand voice on Twitter is notoriously irreverent, sarcastic and even combative, whereas their voice on Facebook, while still fun and irreverent, dials down the combativeness and dials up the legit customer service responses.

Make your store accessible and shoppable directly on social media platforms.

Of all the retail social media tips, this one is a bit of a no-brainer, but critical to driving sales, both online and offline: make sure customers can access your store without leaving their current social media platform. At the very least, you should provide your store’s key information on all of your social channels—URL, physical address, phone number, hours of operation, etc. But various social channels now offer ways to showcase and sell your products within their platforms. For example, Instagram allows you to create a shoppable feed where users can view and purchase tagged products within lifestyle images and checkout without ever leaving the app. Your online efforts pay dividends offline as well. After following a brand on social media, 84% of people will visit the brand’s physical store closest to their home.

Increased Reach through paid ads.

As social media feed algorithms continue to evolve and organic reach declines, paid social advertising is a great way to reach your desired audiences. Most social media platforms provide the powerful ability to create custom audiences to advertise to that can greatly increase traffic to your business. With an effective paid social media strategy, you will be able to see tangible data and results that could provide key insights into your overall target audience and positioning in the marketplace. You can even tailor ads to specific objectives like click-throughs, reach, impressions and engagement. These tools allow you to truly streamline your message and customize your ads to make them extremely effective with the audiences that matter to your brand.

We hope you find these tips helpful, but if you need assistance with retail social media marketing, don’t hesitate to reach out—407-841-2299.

Branding Education

Using Former Students to Accentuate Your Branding

Post author By admin
Post date September 23, 2021

Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and colleges are coming up short when it comes to engaging alumni—particularly those of the younger generation. So here are a few ways to engage with and use alumni to build your brand.

Find Your Ambassadors

To avoid alienating your alumni, ensure you are targeting the right people with the right message via a CRM that integrates information across departments. This not only allows tracking, but can help you personalize your communications for a greater response rate than a one-size-fits-all approach. This personalization is important because according to Educase, “of students who received personalized communications, 87 percent said that those communications were an important factor in their enrollment decision.” Then, reaching out to alumni with a personalized message via a survey—both active and lapsed—can provide your team with key insights about which alumni are most prone to engagement. Prioritize the most promising respondents to become part of an ambassador program with the opportunity to share their experiences and knowledge with you and potential students.

Share Your Alumnus’ Success

Whether they’re an ambassador or lifelong fan of your institution, proud alumni are happy to speak glowingly about their college years. And it means more to your potential students if it comes from your alumni. As DMI found, millennials trust user-generated content 50% more than other media, and 86% report that it’s a good indication of the product. So asking for and then highlighting key alumni success stories across newsletters, social and collateral can not only serve as great testimonials for your institution, but can also rekindle relationships with past alumni who may want to but don’t know where to share their successes.

Organize Meet Ups

While social media, and especially LinkedIn, are a great way to connect with alumni, there is no substitute for relationship building through in-person contact. And this goes well beyond reunions. Organizing alumni travel groups, interest groups, community causes, inviting alumni to judge competitions, meet ups based on areas of study and even guest speaking roles are all great ways to reconnect with and reengage alumni.

Make a Lifelong Partnership

According to Educase, the key to alumni engagement is relationship building. And keeping your alumni informed can help foster a lifelong partnership with graduates, college and university leaders—ultimately leading to countless opportunities to advance your programs. Just as we’ve noted before “An updated alumnus is an engaged alumnus. So provide them with consistent and fresh content that keeps them in the loop with their alma mater and then invites them to share their resources such as their time, career insight, pro tips from their time as a student and more.”

For more on how Push can help with your education marketing efforts, contact us or here or call 407-841-2299.

Restaurant Branding

How to Craft an Identity for Your Restaurant

Post author By admin
Post date September 16, 2021

With more than 1 million restaurant locations in the United States in 2021, restaurant branding is now more critical than ever. Not only does having a strong brand identity help restaurants stand out in an extremely crowded market, but it also helps current and potential customers make deeper emotional connections with restaurants. This can translate into more frequent visits, more positive reviews and more word-of-mouth referrals. But developing your restaurant’s brand identity is much more than simply creating a logo and choosing brand colors. Here we briefly discuss some basic steps on how to brand a restaurant.

Define your mission and values.

Clearly defining who you are and what you believe in is the foundation for establishing a strong brand identity. And it all starts with knowing your why. Why is it you do what you do? Why are you in the restaurant business? Why do you want to serve whatever food you specialize into guests? Once you know your why, you can develop your mission and values and have a deeper impact. Your unique mission and values will not only differentiate you from your competition and create unity among employees, but it will also establish a basis for everyone in the company to make better decisions. But it’s not just employees who want to know what you stand for. Customers are more interested than ever in supporting companies whose beliefs align with their beliefs. In fact, 64% of consumers say that shared values help them create a trusted relationship with brands.

Understand your target audience.

Having a clearly identified and defined target audience is crucial for developing your restaurant’s brand identity. You need to research who your existing customers are—their age, income level, marital status, family type and daily routine. Try to go beyond basic demographics and uncover some psychographic factors, like their likes and interests, what other brands they have an affinity for, what is their motivation to spend, and even identify some emotional characteristics. This will help you visualized the exact type of people you are targeting and evaluate your brand through your target audience’s eyes.

Have a consistent voice.

Knowing what you want to say and who you want to say it to are major factors in developing your brand identity. But how you say things is equally important. You must communicate to your target audience in the voice that will resonate with them the best and that they will respond to the most strongly. For example, if you are a casual restaurant with a fun and exciting menu offerings that appeal to Gen Z, then your brand voice should reflect this. A fun, irreverent voice that utilizes current internet slang/trends may be perfect for your communications. But if you’re a fine dining establishment catering to boomers and older millennials, then a more refined, sophisticated voice may be a better fit. That isn’t to say fine dining can’t have a playful voice, as that may be what works for your brand and resonates with your specific audience. Just be consistent. Maintain the same voice across all communications and platforms. Not only will this solidify your brand’s authenticity in the eyes and ears of fans, but it can boost your bottom line as well—brand consistency across all platforms can increase revenue by up to 23%.

There is much more to crafting a strong restaurant identity than these initial steps, but this gives some basic understanding of the process. Whether you decide to hire us, another branding firm, or try to take on the task yourself, we’re here to help. Restaurant branding, including multi-location restaurants, is one of our specialties, so feel free to reach out to discuss this topic further.